The beauty industry can do more – and better.

Clean and sustainable products, ingredients, and packaging should be the standard in the beauty industry, not a just a selling point. When you start there, anything is possible. From creating the original silicone beauty applicator to eco-friendly makeup wipes to the new line of results-driven skincare (all of which are sustainable, btw), innovation is always the first step when creating products outside the *beauty* box.

If it doesn’t work…why use it? As non-beauty industry people, they believe that things shouldn’t just be made well, they should actually work well. And that’s why they don’t just choose ingredients because they are trendy or sound good on the back of a box. They actually care about how they make you and your skin feel. 

Look at beauty from a new perspective - it’s not just about what you put on your skin, it’s how you apply it. That’s why Makeup Drop transformative products can be applied flawlessly just about anywhere, with hypoallergenic, recyclable applicators that help you save product and look fantastic.

Feels good. Looks good. Does good. Head to toe, for you, them, and the world.