Oct 18, 2020

BEAUTY BEHIND THE SCENES WITH MATHILDE LACOMBE

by Hildur Arsaelsdottir

WE ALL KNOW HOLISTIC BEAUTY IS A THING (AM I RIGHT?) AT LEAST I HOPE YOU DON'T THINK YOU CAN JUST APPLY A CREAM AND VOILA (PARDON MY FRENCH) YOU'RE DONE. BEAUTY IS A 360 THING, AND ALMOST A FULL TIME JOB. BUT DON'T WORRY, YOU DON´T NEED AN EDUCATION, WE WILL TEACH YOU EVERYTHING YOU NEED TO KNOW.

Like with so many other brands, I discovered AIME on social media and reading the insane reviews in media all over. I remember, I tried to make a purchase before even launching Skin & Goods, but this stuff was always sold out. With million things on my to do list, I never got around to reach out to them, even though they were on my list of brands I needed to test. Luckily, Mathilde reached out to me in May, and I was so over the moon happy (as I knew they are very selective with retailers) and I already wanted to test and try everything they had.

After testing every single supplement they had over the summer, together with their simple skincare routine I was sold. On week 5 I started to feel something happening in my body and skin. (Yes, it takes about 1-2 months to see noticeable results) things don't happen overnight (though, wouldn't that be nice?) and by week 8, I knew my healthy glow and even complexion was not just the skincare products talking. I stopped taking the pills in August, (just to see what would happen) and let's just say, that we don't need to talk about it. So I started incorporating them into my routine again in September and probably will for the rest of my life.

I LIKE TO MIX & MATCH AND USUALLY TAKE 2 SUPPLEMENTS AT A TIME. NOW MY ROUTINE IS FRENCH GLOW & URBAN GLOW EVERY OTHER DAY. THEN I TAKE THE URBAN GLOW & PURE GLOW THE OTHER DAYS. I DRINK ONE GLASS OF WATER IN THE MORNINGS INFUSED WITH THEIR BODY ELIXIR BEFORE MAKING MYSELF A COLLAGEN COFFEE. ADVANCED? MAYBE. DOES IT WORK? HELL YEAH IT DOES.

We managed to sit down with the woman behind AIME skincare and get behind the scenes on her every day, Parisian life. So read on to be inspired about how the mom of 3 goes through her day, running a successful beauty brand that is the talk of the town (From Paris to London to Copenhagen) and see why you need to start trusting and caring for your gut.

WHO IS MATHILDE LACOMBE?

I am the co-founder of AIME, a mom (I have 3 kids) and a wife ! I live in Reims and work in Paris where we make magic happen with my wonderful team.

WAKEUP CALL (HOW DO YOU START YOUR MORNINGS)

I don’t even need to set an alarm, my kids wake me up in the morning ! I get everyone ready with my husband, they leave for school with him and I hop on the train to Paris. I also love my mornings when I work from home because I drop the kids at school and they have time for tea/coffee with my husband before answering my emails !

SKINCARE ROUTINE AM&PM?

Simple but efficient. In the morning I do a very light cleanse with our cleansing gel or a product that I am obsessed with and that we will launch in a few months. Then I moisturize (face and eye contour) with our Simple Cream. During Summer I add a Elta MD SPF. In the evening I like to oil cleanse and keep it very simple. I use retinol (on prescription, it’s the most potent and cost only 5€ at the pharmacy !) 3 to 4 times a week. I always moisturize my lips with Biologique Recherche lip balm or the Summer Fridays one, and that’s pretty much it.

WHATS ON YOUR NIGHTSTAND? Books (that I don’t always take the time to read ahah) ! And also my Sleep & Glow that I love, a Khiels body cream.

BEST CAREER ADVICE? Trust your gut. This is my mantra and it makes so much sense with AIME (our gut really is our second brain).

DREAM DESTINATION?

Greece, or Italy. Sun, wine, pizza and pasta !

WHAT PRODUCT IS ALWAYS IN YOUR BAG?

Dr Bronners hand sanitizer (even before the pandemic haha !)

HOW TO BE A BEAUTYBOSS?

By trusting your gut and following your intuition.

FAVOURITE BEAUTY TIP?

Less is more. I love using a cream blush (RMS, Westman Atelier or Nudestix) on the cheeks, lips and eyes. It looks healthy, simple and the cream texture allows it to melts into your skin for a very natural look.

CURRENT SKINCRUSH?

This oil we are working on...smells amazing and feels amazing on the skin.

5 PRODUCTS YOU CAN´T LIVE WITHOUT:

SKIN? French Glow

MAKEUP? Jane Iredale, mineral powder

HAIR? The Olaplex regimen

BODY? My AIME dry brush, it exfoliates and stimulates the lymphatic system.

BEAUTY ACCESSORY? An eyelash curler. I almost never wear mascara but I always curl my lashes.