I LOVE INTERVIEWING INSPIRING WOMEN, AND THIS LADY IS NO EXCEPTION. INDIE LEE WENT FROM BEING TOLD, SHE HAD 6 MONTHS LEFT TO LIVE, TO BEING ONE OF THE FIRST MOVERS IN THE CLEAN BEAUTY MOVEMENT. HER EFFECTIVE SKINCARE LINE IS BASED ON NATURE AND SCIENCE SO WE TOO CAN ACHIEVE HEALTHY, GLOWING SKIN WITHOUT COMPROMISE. THE BRAND IS NOT ONLY ABOUT SELLING SKINCARE PRODUCTS, THEY ARE COMMITTED TO CHANGE THE WAY WE THINK ABOUT WHAT WE PUT IN AND ON OUR BODIES.
Indie Lee is a brand about empowerment, education and healthy living. And its not just something they say (as we all know, many brands always have the most badass claims, but don’t always stand by them). When you browse through their website or follow them on instagram, you can be sure to be informed and educated. From what ingredients to avoid, to health benefits from the ingredients they use in their formulas, and they even take you on journey through the history of beauty on their website.
Read on to learn more about this amazing woman, from how she starts her day to what products she can´t live without.
WHO IS INDIE LEE?
In 2008, after losing vision in my left eye, I was diagnosed with a rare brain tumor and given as little as six months to live. I didn't understand - I had been living a healthy life. In fact, at the time I was growing edible flowers in the greenhouse in my backyard and selling them to Whole Foods. I was eating healthy and exercising, plus there was no history of this in my family. When I asked how this was possible, my doctor asked me a life-changing question - "What do you put on your skin?” This was my awakening. The truth was I had no idea what I was putting on my skin. I started researching and the more I learned, the more I knew that I had to make a change in the industry. After successfully surviving the surgery, I started creating clean products dedicated to educating and empowering others to live the healthiest version of their life. I haven't stopped since.
WAKEUP CALL? (HOW DO YOU START YOUR MORNINGS)
I travel pretty frequently, so every morning can be different for me. The one thing that stays constant is that I am an early bird for sure. I usually start my day around 6am and begin with my morning ritual. Meditation is a huge part of my life, (twice daily), starting right when I wake up before I even get out of bed or look at my phone. I then continue with my skincare routine.
SKINCARE ROUTINE AM&PM?
As the founder of a skincare company, I’m spoiled! What I focus on most is the practice of skincare, so I make sure to wash my face every morning and night. My ritual right now includes CoQ-10 Toner in the morning and Radiance Renewal Peel at night, followed by Stem Cell Serum, Daily Vitamin Infusion, Superfruit Facial Cream, and I-Waken Eye Serum. I also love using my Jade Roller and Gua Sha tools with my serums and moisturizers. It allows me to be mindful and present while I apply my skincare.
WHAT’S ON YOUR NIGHTSTAND?
I’m a huge reader, so I can have up to 3 books at any time stacked next to me. My I-Waken Eye Serum and I-Recover Mind & Body Gel must also be in arms reach, and I always have a journal and pencil, in case I wake up with an idea or don’t want to forget something when I wake up. I also have a noise-canceling machine to help me sleep.
BEST CAREER ADVICE?
Believe in yourself and what you are creating. There will be ups and downs, but don’t let a few closed doors derail you from following your dreams. Being an entrepreneur is a lot of late nights and long hours, but again if you love what you do, those times evolve from difficult moments into rewarding lessons. Also, don’t be afraid to ask for help. Knowing what you don’t know and asking others to help can be a superpower.
Anywhere in nature, especially by the ocean. Being by the water really grounds me. However, if I had to pick one place - I’ve always wanted to visit the Maldives and have one of those huts that are built on top of the water. When I was sick, I put together a bucket list if I survived. This was on the list, so I will go!
WHAT PRODUCT IS ALWAYS IN YOUR BAG?
Lately, it has been our I-Recover Mind & Body Gel. It was one of two products that signified our entry into wellness, as well as my personal recovery story from brain surgery - mind, body, and soul. This gel is a wellness game changer. It’s packed with Arnica, Black Pepper, Lavender, Patchouli, Eucalyptus, and Menthol. It provides an amazing warm-cool sensation, making it great for everything from sore and achy muscles to aromatherapeutic uses. Also, for me personally, it has provided a ton of comfort when I experience a Rheumatoid Arthritis flare-up. I was actually diagnosed with R.A. six months before the brain tumor (which I don’t think was a coincidence). The thermogenic properties of the gel are so soothing and really help ease the discomfort.
HOW TO BE A BEAUTYBOSS?
Love yourself and the rest will follow.
FAVOURITE BEAUTY TIP?
Wash your makeup brushes every week - even when you are traveling!
I know it’s a shameless plug, but I’m obsessed with our Superfruit Facial Cream.
5 PRODUCTS YOU CAN ́T LIVE WITHOUT:
SKIN: Indie Lee, obviously, but it’s so hard to pick just one of our products, but I can’t live without our I-Waken Eye Serum, it is my go-to for everything - morning ritual, evening ritual, in-flight ritual, you name it. It’s like faking a full night’s sleep every time I apply.
MAKEUP: Vapour Beauty’s new Mascara. It’s a game-changer for clean mascaras.
HAIR: Rahua Color Full Shampoo and Conditioner.
BODY: Taos AER Deodorant in Ginger Grapefruit.
BEAUTY ACCESSORY: It’s not really a beauty accessory, but it’s my Apple Watch, and for a reason, you may not suspect. As I mentioned, I am a big believer in meditation and breathing exercises. I have my Watch set to remind me periodically throughout the day to stop and simply breathe. It’s a very small wellness practice that allows me to stay centered and grounded on my crazy days.