THIS WEEKS BEHIND THE SCENES WE TALK TO THE FOUNDER OF SKIN & GOODS, HILDUR ÁRSÆLSDÓTTIR. HILDUR GREW UP WITHIN THE BEAUTY INDUSTRY, WORKING FOR MAJOR BEAUTY COMPANIES LIKE LVMH & L’ORÉAL, AND DECIDED TO LEAVE HER SECURE 9 TO 5 JOB TO START HER OWN BEAUTY EMPIRE, SKIN & GOODS.
A creative beauty consultancy where she builds beauty brands of the future. Last September she launched a European beauty platform to educate and inform European women on all things beauty. In Europe we work under a completely different set of regulations, and we have other external influencers on our skin (pollution, weather etc.) She has made it her mission to guide European women in their quest of finding the right products at the right time in their life. With real insider experience on everything that touches the world of beauty, you can expect to become skintellectual.
WHO IS HILDUR ÁRSÆLSDÓTTIR?
Native of Iceland, obsessed with the beauty industry, mother to Erik & Erin, and most recently welcomed an adorable Australian Shepard into our family, soon to be wife and the founder/CEO of Skin & Goods.
WAKEUPCALL? (HOW DO YOU START YOUR MORNINGS)
Strong coffee before waking up the kids, make breakfast and get the kids ready for the day. (while they eat breakfast I prep my day, read over emails and check Instagram) After the kids drop off, I take the dog out for a walk while listening to the latest podcasts. Now I’m ready to take on any projects I might have during the day.
SKINCARE ROUTINE AM&PM?
AM: My morning routine is actually quite simple. (I know, shocking!) I start by swiping the skin with one cotton pad with toner or lotion, I love to use the Vital Unifier for this, that way I make sure any sweat, oil and dirt is removed after the skins workout during the night. Then I usually apply a toner, I’m a big fan of clarifying toners, so right now I’m using Votary Lemon & Nuroli toning serum, the perfect product to renew your skin.
I follow by choosing the appropriate treatment serum, I really like to lather my skin with hyaluronic acids or ascorbic acids during the day. Just finished my first bottle of Supreme C Serum Treatment from Nuori, hat helps fight the look of dullness, dark spots, and discolorations all while diminishing the signs of aging. Lastly I follow up with a moisturiser or a facial oil to lock everything in. Currently testing some amazing products for the platform (stay tuned) but always a favourite The Rich Cream from Augustinus Bader.
PM: My skincare routine at night is my time. So this one is always extra long, and complicated, but oh so effective. Here I try and test all the products I review for you on the platform, and I love to discover something new. But a typical evening skincare routine looks something like this. Double cleanse, makeup, sweat, oil and dirt from the day. Followed by a toner, in the evenings, I like to use a toner that is soothing and nourishing for the skin, currently testing some great ones. I´ll keep you posted. Then I pick a targeted treatment and change them up every other night.
WHATS ON YOUR NIGHTSTAND?
Picture of my family, water bottle, pillow spray by Votary and usually a pacifier and a baby bottle.
BEST CAREER ADVICE?
Never stop learning, surround yourself with inspiring people and network your ass off!
Nashville, I was born a cowgirl and need to explore my roots. With all joke a side, I live and breath country music, I have more cowboy boots than heels, and if it has a fringe I buy it.
WHAT PRODUCT IS ALWAYS IN YOUR BAG?
Facial mist and a concealer.
HOW TO BE A BEAUTYBOSS?
Follow your passion. Don’t take no for an answer. Listen & Learn. Don’t dwell on your mistakes. Continue to challenge yourself every day. Nothing is perfect. Everything can be improved.
FAVOURITE BEAUTY TIP?
Glowing, natural looking skin.
5 PRODUCTS YOU CAN´T LIVE WITHOUT:
SKIN: Cleanser, VOTARY CLARIYFING CLEANSING OIL - I’m obsessed with clean skin.
MAKEUP: Cheek Tints from Jillian Dempsey, perfect multitasker, can do my whole face with Petal, Lips, cheeks and eyes.
HAIR: David Mallett - he saved my hair.
BODY: Body Oils, Votary has the most amazing selection of body oils to hydrate my body from top to toe...
BEAUTY ACCESSORY: The Gold Bar - its a vibrator for your face and gives you more glow than real orgasm.... just saying!