DURING MY TIME IN THE BEAUTY INDUSTRY I FEEL LIKE THE HAIR INDUSTRY HAS BEEN SILENT. NO NEW DISCOVERIES, NO GROUNDBREKAING NEW TECHNOLOGIES. EXCEPT THE SAME ONES AS IN THE SKIN INDUSTRY. CLEAN BEAUTY. ORGANIC. NATURAL. PARABEN FREE. SULFATE FREE. UNTIL NOW.
Meet Act+Acre, they are revolutionizing hair care, with the world’s first cold processed haircare products. Their cold processed method goes around using heat so you actually get the most out of the ingredients. With the use of ice-cold water and high pressure they manage to keep almost all nutrients that usually evaporate during the traditional high-heat production process. This has resulted in super active products that are highly potent just as nature intended.
Another thing that stood out to me when I discovered this brand is that it’s not about damage control, it is all about preventing, which I am too. So this was like a match made in heaven. So I reached out to them, talked to their founder Helen Reavey and we talked all things beauty. Helen Reavey grew up in Ireland and moved to New York to pursue her dream. After working with top-tier fashion brands, and having her work appear in magazines like Vogue, Elle, Harper´s Bazar to name just a few, she quickly made a name for herself.
Last year she launched this groundbreaking haircare line Act+Acre together with her partner Colm Mackin and it’s the best thing that has happened to the hair care industry. Even though Helen is all about hair, I knew she would have some beauty secrets to share, so read on to find out how she treats her skin from AM to PM and what tips she has on how to be a beauty boss.
WHO IS HELEN REAVEY?
I’m a hairstylist and most recently founder of Act+Acre, the first modern hair wellness brand that encourages you to 'treat your hair like you treat your skin.
WAKEUP CALL? (HOW DO YOU START YOUR MORNINGS)
The first thing, if I’m not going to the gym, is I’ll take a shower. I find it clears my head and allows me time to set my goals for the day ahead. It’s the one and only time that I find I truly have to myself, no phone, no emails, just me and my goals for the day. Followed by a quick coffee with my husband and business partner, Colm.
SKINCARE ROUTINE AM&PM?
I spend about 10-15 minutes on my skincare routine both morning and night, as I believe it’s important to not rush skin regimes. I steer well clear of unnatural and heavy products. My skin is particularly dry so I would religiously use oil-based products. I cleanse using MV skincare oils and moisturize using The Ordinary Organic Rosehip oil and Costa Brazil face oil.
WHATS ON YOUR NIGHTSTAND?
Hand cream, a scented candle, and a good book
BEST CAREER ADVICE?
Early on in my career a good friend and now business associate, Rachel Conlan, told me to never be afraid to step out of my comfort zone in pursuit of my dreams. This particularly rang home for me when I decided to take a step back from a career that I had spent my entire life working towards with some of the industries' biggest names in fashion and brand in pursuit of starting my own hair care company. Looking back now, I’m delighted that I took the risk.
An island with white sandy beaches. I’m actually traveling to Asia this month as we just launched Act+Acre across Asia pacific. So I’ve penciled in a few days to take some time for myself and go exploring some of the beautiful islands that Thailand has to offer, I’ve heard Ko Samui is beautiful!
WHAT PRODUCT IS IN YOUR BAG?
A scent, I will always have a Nue Co. Functional Fragrance in my handbag (they are to die for).
HOW TO BE A BEAUTYBOSS?
Set your goals and intentions daily, this ensures accountability and more importantly surround yourself with incredible, like-minded people.
FAVOURITE BEAUTY TIP?
Always double cleanse, whether it’s your face or your hair. The first cleanse will remove any build-up of product, pollution and dead skin cells and the second will remove excess oil and clean the hair and scalp.
5 PRODUCTS YOU CAN´T LIVE WITHOUT:
SKIN: Majo Medicine (vegan skincare)
MAKEUP: Anastasia Brow
HAIR: Of course, our Act+Acre products
BODY: Costa Brazil body oil
BEAUTY ACCESSORY: Jade Roller