This is a woman I´ve been following closely for some time now, not only because she was creating some badass products, but because of the way she was doing marketing/branding. I´ve never been much for marketing as to me, marketing is storytelling. But branding on the other hand, thats when you are putting yourself out there, making sure you stand out of the crowd, and are doing things differently, so differently that you get people curious and tangled in your brand because they want to know more.
That's just how I found out about Dr. Barbara Sturm. I wanted to know more.
Who is this middle aged woman with badass skin, talking about her products and doing digital masterclasses with celebrities all over the world? I was intrigued. So I bought like half of her skincare line in October last year. In February I already knew I needed to launch this brand.
I got my #sturmglow on and I´m just looking at the sales numbers sky rock as you guys seem to be just as obsessed as I am about this beautiful, honest, and powerful woman that knows all about the skin. But I thought we should get to know her deep down, how does she start her day, what are her favourite products etc.
So here you go, even with a busy schedule, she managed to sit down and share her beauty and work routine with us.WHO IS BARBARA STURM?
I’m a Doctor of Aesthetic Medicine and the Founder and CEO of Dr. Barbara Sturm Molecular Cosmetics. I began my medical practice in anti-inflammatory orthopedics. I later translated some of the scientific anti-inflammatory advances I helped pioneer in joints into skin and aesthetics. Inflammation is really the bane of the body, and at the root of much dysfunction and disease. As a doctor and scientist, I pursue advances in ingredient science and cutting-edge techniques and treatments. I invented a blood plasma-based injectible and facial in 2002, which the public later called the “vampire facial,” and then I created a bespoke, plasma-infused moisturizing (MC1) cream for my patients soon after. When patients asked me to recommend an entire skin care regimen, and I was dismayed by my survey of the existing options, I set out to create my own science-driven, high performance skincare regimen.
WAKEUP CALL ? (HOW DO YOU START YOUR MORNINGS)
The first thing I do after cuddling my daughter is make a latte macchiato and respond to emails. My team is spread from Los Angeles to Hong Kong, so I need to get in touch with everyone in the morning. Meanwhile, I try to fit in a quick work out, usually while I am on calls. I am doing a lot of IG Lives and masterclasses, mostly in my mornings.
SKINCARE ROUTINE AM&PM?
I’m busier than ever so I need my skincare routine to be simple. My morning routine goes like this: a few days a week, I apply my hydrating FACE MASK first thing in the morning. Twice a week, I’ll either use the FACIAL SCRUB or ENZYME CLEANSER in the shower on my face and body to remove dead skin cells, boost circulation and encourage skin renewal. The rest of the time I use my CLEANSER. Immediately after showering (which is important to avoid osmosis/transepidermal water loss), I apply my BALANCING TONER, then HYALURONIC SERUM and ANTI-POLLUTION DROPS, (more important than ever with extra-heavy digital screen exposure), FACE CREAM. For Zoom calls and IG Lives, I use GLOW DROPS instead of makeup. Not counting the FACE MASK, my entire routine takes only two minutes. I am taking my supplements religiously – SKIN FOOD, ANTI-POLLUTION FOOD, and REPAIR FOOD. I’m a vegetarian, so I am extra careful to replenish my Zinc daily through my supplements.
My nighttime routine goes like this: cleansing my skin before bed is essential to remove pollution, pathogens, oil, makeup and other impurities from the skin before sleep. Cleansing also prepares the skin to receive active ingredients that assist the body’s reparative processes in the night. I then apply my SUPER ANTI-AGING SERUM which hydrates and nourishes skin using a potent blend of antioxidants and minimises the appearance of fine lines and wrinkles. I then apply my NIGHT SERUM to boost the nightly renewal process with active ingredients that include Cotton Thistle Extract to counteract dryness and stressed skin, Senna Alata Extract that aids the skin’s own protection against UV-induced damage and Poria Cocos, which provides astringent, toning and calming properties. It also includes my proprietary formulation of high dose, molecularly balanced Hyaluronic Acid which works throughout the night to replenish moisture reservoirs at multiple skin layers. I finish with my EYE CREAM and then the FACE CREAM. I take my SLEEP FOOD supplements before bed, especially after a stress-filled day. It’s a blend of natural active ingredients that relax the body and mind and helps me fall asleep sooner and deeper.
WHAT’S ON YOUR NIGHTSTAND?
I always have a book by the Indian philosopher J. Krishnamurti and like to pick it up and start reading anywhere. I also just started Sapiens, which is the scientific history of humankind. I typically have myLIP BALM ,EYE CREAM and a journal on my nightstand to note down things that occur to me as I’m going to sleep or waking up.
BEST CAREER ADVICE?
Focus on your passion and never on money.
I love the mountains in summer but if I really want to relax then I love the Maldives. You can do water sports and it’s so dreamy and beautiful. My husband proposed to me there on a little deserted island.
WHAT PRODUCT IS ALWAYS IN YOUR BAG?
There are a few! The LIP BALM is amazing for a super glowy effect and for maintaining hydration. I love having the HYDRATING FACE MIST in my bag to refresh and replenish my skin throughout the day. And of course, the GLOW DROPS instead of makeup for a natural and healthy Sturm glow.
HOW TO BE A BEAUTYBOSS?
Beauty and wellness are huge, competitive industries and like a lot of industries, the old guard doesn’t like the changes it is facing to their status quo. I have been outspoken about the approaches that I believe are good and bad for your skin, not just about my own products. You know you have come to the attention of many large competitors in your industry when they start to attack you. Stand up to them.
Some men are prone to telling women “you can’t do that” but certainly not all men, and by the way some women are prone to telling you that too. If you want to be a beauty boss, be confident, and to have the courage of their convictions. Trust yourself. When you invent something worthwhile, your competitors will copy it. The best way to deal with that is to innovate so fast they can’t keep up.
FAVOURITE BEAUTY TIP?
Getting inflammation under control is essential for body and skin health. It is defined by getting enough sleep, early bed times (I’m in bed by 9PM most evenings), having an anti-inflammatory diet, reducing stress and alcohol, eliminating smoking and drug abuse, and avoiding unprotected exposure to UV rays, HEV light and pollution. It is not hard to do once you know how.
CURRENT SKIN CRUSH?
I’m loving myHYALURONIC SERUM for a refreshing and hydrating moisture boost after a day in the sun. I keep my HYALURONIC SERUM in the fridge so that when I'm ready to apply it first thing in the morning or after spending time out in the heat and sun, it wakes up my skin with a burst of cooling hydration. If it’s really hot, I’ll also make hyaluronic acid ice cubes; I simply empty one of my HYALURONIC AMPOULES into an ice cube tray, freeze for a few hours and then gently apply all over my skin for instant cooling and hydration.
5 PRODUCTS YOU CAN´T LIVE WITHOUT:
SKIN: I couldn’t live without my FACE CREAM, which moisturizes the skin and nourishes it with valuable oils like Grape Seed, balancing the skin and protecting it from dehydration. The FACE CREAM also contains Purslane, which calms the skin, promotes anti-aging and has anti-inflammatory and antibacterial properties.
MAKEUP: I rarely wear makeup. Instead, I use my GLOW DROPS as the last step in my skincare routine to make my skin pop. GLOW DROPS are hybrid skincare, containing active ingredient science that nourish and revitalize while adding an instant natural glow.
HAIR: I recently launched an especially innovative product - the SCALP SERUM and it’s my go-to for great hair. It contains my proprietary blend of low and high molecular weight Hyaluronic Acid, coupled with the anti-irritation properties of Purslane and Indian Kino Tree Extract and Panthenol for additional moisture. Regular application of the SCALP SERUM supports scalp health and the promotion of naturally beautiful, radiant and healthy hair. My husband and I like the way it works as a hair product too.
BODY: My ANTI-AGING BODY CREAM - it contains a nourishing blend of nutrient-rich oils paired with potent anti-aging compounds that diminish irritation and the signs of aging and restore elasticity for visibly firmer, rejuvenated skin.
BEAUTY ACCESSORY: A dry body brush is a great and simple product. I use it before showering to exfoliate, stimulate circulation and help to remove toxins.